When I worked for Woolworths…lessons for the third sector

woolworths logo

… it was exactly the same. The conversations that I used to have with colleagues and my manager are now becoming a reality. As Robert Peston has been saying it’s been a “lame duck retailer” for years and it’s not surprising really.

I worked there from the age of 17 right through to 20 when I was studying. Woolworths was very good to me, I used to come back every holiday from university, on my original rate of pay and get loads of hours. They were probably too nice come to think of it. It was a good place to work (as long as you weren’t planning on staying too long) but you had that nagging feeling that the retail reaper was going to strike eventually.

However, what’s scary is, if it can happen to Woolies then it can happen to anyone. I know Woolies isn’t what it used to be but it is a BIG company. 30,000 comployees, hundreds of stores. And for lack of a better word, it’s buggered. Students’ Union’s and charities, and anyone else for that matter, need to think that if you’re not innovating, upping your game and leading your area then you’re going to suffer. How many charities and third sector organisations will be cutting back, focusing on easy wins, core values and all the rest of it? That’s great, but if you’re not taking the odd risk, maybe failing once, twice, thrice, but making a great win somewhere else then you’re not going to make it.

The big thing that has struck me is that the public may like you, have a soft spot for you, but they won’t spend a penny with you and that’s what everyone needs in the end – money. How many charities are loved, liked, looked highly upon but at the end of the day if you can’t pay the bills then the administrators will be in. The new economy will be made up of companies who aren’t afraid to put themselves out there, but have a solid plan behind everything to make sure that donations/profits/readers/punters/whoever/whatever are still coming in.

How not for profits can use twitter: a tweetup

I didn’t make it down South for the #nfptweetup but it seemed like it went really well. You could contribute a slide in advance for discussion by those at the event (apparently over 30 people showed up) about how twitter can be used, examples.

Mine was ‘What is twitter’ overkill and who in an organisation should be doing the tweeting. On the twitter overkill questioned it seemed that if you’re not interesting when you tweet then anything is overkill, but if you are interesting then tweet away to your heart’s content.

Below is the slideshow of crowdsourced slides for the event, experiences of using twitter, questions and examples:

NFPtweetup Collaborative Slideshow

View SlideShare presentation or Upload your own. (tags: not-for-profit nonprofit)

Congratulations to Rachel Beer for organising the event, it was a cool experience to be ‘tweeting from the sidelines’ as the discussions unfolded.

There’s a couple of great posts from Chris Brogan about using twitter and where to start in the world of social media, with some useful tips for charities.

A blogging experiment: Setting my dad loose into the blogosphere

setting up a blog about wine for my dad

My Dad is 56. He works as a field marketing manager for a wine company and has done for about five/six years. He’s got a Mac, loves them. He’s got a great knowledge of wine and often does tastings. I accompanied him to one at Burton on Trent wine society last week and on the drive back to London we got talking about how he loved doing tastings, attending wine events etc but that he lacks a focal point to bring people back to. Sure, he has his business card with an email address and a phone number but nothing to document all the wine knowledge in his head, the tastings he’s done, the massive wine events attended and the trips abroad to see vineyards in action.

My social media brain was whirring and I thought this is a great opportunity. My dad has something interesting to say, a subject he’s passionate about and he does interesting things with that subject. I need to get my old man blogging.

We sat down on Sunday morning with a piece of A4 paper and we planned it. First of all I showed him some blogs and how they worked, he was impressed. Then I asked him a series of questions:

1. What do you want to call the blog?

2. What is it going to be about?

3. How often are you going to update it?

4. What sort of content will you be putting on?

After that we went back to the web and we looked at some other wine blogs to get a feel for what they were doing. Some were really impressive while others seemed very out of date.

Dad decided that he wouldn’t be able to update his blog that often, due to work commitments but that he would have some regular features. We chopped his content up around categories (reds, whites, roset, sparkling, wine of the month, tasting reports, insights) and he started to plan his content for the next month or so.

We got him a wordpress blog to start off with, didn’t buy a domain or hosting as he needs to get used to it all first. He put in his first post about his wine of the month, he cropped a picture and uploaded that. “This is pretty easy”, he said. After that he wrote up a tasting report from the Burton wine society tasting and he learned how to link directly to another website (in this case we were linking directly to Tesco, Laithwaites etc where you can buy the wines that he used for the tastings).

In the first 48 hours of operations the blog has had more than 50 views, Dad was astounded. Also if we put ‘walkers world of wine’ into Google it was in the number one spot. We also got Dad a twitter account and linked it up to his mobile, so now he can twitter about wine or twitter about wine events that he’s at (like all the big trade tastings). 

In the space of a weekend, my Dad now has his own website and can update it easily and regularly. Of course I’ve got a log-in as an admin in case he’s got any problems, but he should be fine. He can start creating content about a subject he loves and sharing it with the world. It made me wonder, how many other experts are there out there who aren’t sharing what they do?

View Walker’s World of Wine blog or follow my old man on twitter

How do Students' Union's respond to a recession?

Image from flickr: Felice de Sena Micheli

‘Are Students’ Union recession proof?’ that was muttered by our chief executive during a meeting the other day. He’s not the only one wondering. We’ve kicked off a discussion over on The Charity Place about how Students’ Union’s can respond to the challenges that are potentially ahead. So here’s my key points about how Union’s can respond to the threat of a recession, some are specific to UCLan but some could go for the sector as a whole.

1. Make sure no one can question our legitimacy. This means showing what we do, how we do it and why we’re important. This makes it harder for people to take things away if we are shown to be doing an excellent job. Also, as Union’s officially become charities it’ll be important to consider our impacts as an organisation and be able to measure them. The days of just giving money to said club and society and saying ‘that’s involvement’ is going to be harder to justify, or running said campaign because someone sitting in an office thinks ‘it’d look good wouldn’t it?’ are dead.

2. Get smart with technology. We’re looking at investing in technologies which will allow us to use students data to increase loyalty to student services, get smarter with how we communicate with students and ensure that destination events are promoted effectively. Poster/flyer blindness is rife and especially for us being a city campus we’ve got to compete for every single penny to ensure we are still the ‘gatekeepers’ of the student market and student pound.

3. Customer service. Ensure that commercial outlets are 100% switched on and ready to please every single customer who comes through the door. Students are going to be thinking twice about spending, and we need to make sure that when they do spend that tenner they are very happy with what they’ve got – not just the product but everything that comes with it.

4. Don’t rush into things. Just because there is a recession looming (or already here) doesn’t mean we should just retreat into the trenches. There are umpteen opportunities for Students’ Union’s to partner up with loads of different organisations and work with them to deliver services, create a market, deliver information and much more. This is especially relevant if there is going to be a big government splurge in spending, as some of that might be up for grabs for new projects or promotions.

5. Innovate. Be a leader, take the odd risk or two but make sure you’ve backed it up with resources. Not easy in a recession, but if you spot an opportunity to expand then make sure you’ve got the support behind it and do it properly.

6. Engage the membership. They after all are in charge, go out to the membership and ask them how they think things can be improved, get them onboard, get them working with you, for you, feeding back to you and most of all being loyal to you.

7. Develop niches. Ensure that while you’re appealing to the 18-22 student pound market that you’re developing niche products/services/communications that satisfy a particular demographic of the student body. We know that the demographics of students are changing to include international, mature, part-time, commuting and a whole host of other ‘groups’ – identify them and develop strands to appeal to them and bring them into the mix.

What do you think? Are Students’ Union’s actually recession proof? Or is that bullshit? Will some go out of business? How can they survive?

NUSSL (and NUS) needs to offer business solutions to Students' Union's

I spent a few hours on Monday at an NUS Services Ltd event in Birmingham about local business income generation. Well, it was supposed to be about that but the general idea seemed to be whether NUSSL could move into the student media agency area which is dominated by the likes of BAM, OnCampus, Student Media Group etc.

The overwhelming mood in the room was ‘No, you missed the boat about 5 years ago’. But, there is a huge area where NUSSL could provide something very useful to Students’ Union’s. Business solutions and in particular web based ones.

If I was in NUSSL and looking for ways to diversify I’d be considering:

– Taking an open source CRM solution and modifying it for Students’ Union’s

– Providing membership solutions in terms of clubs and societies

– Working on data solutions for Union’s to offer loyalty products such as swipe cards etc

– Offering training to Union’s on how to use social media, web technologies and how to generate income from the web

– Working on ideas for how to generate new revenue streams from mature, international, part-time and postgraduate students, because the student movement is not getting any younger

Unfortunately the event didn’t allow for much exploration of these ideas because it was dominated by lots of ‘no, no, no’ rather than ‘what about, maybe, could we’. NUSSL needs a culture change and to figure out what Students’ Union’s need in the 21st century to connect with their memberships and remains as the gatekeepers of getting messages to the student body.

links for 11-11-08

Some quality reading today:

• Why charities need to use social media

Good post about charities needing to embrace social media. There’s a lot bandied around about facebook this, twitter that, but it’s sometimes overwhelming. That’s why Rachel Beer’s guide is an excellent starting point.

• Will the web kill the high street?

It hasn’t happened. But the web does provide a way for specialist shops to take hold of a market and dominate it.

• Martyn Lewis campaigns for the nation’s young people

New online only charity that aims to get young people to reflect their views in the media. Seems like a good idea, but as young people are ‘turned off’ from traditional media brands who says they will come back to them to comment?

• 14 reasons to have a web guru on your team

Yeah! Great stuff. Any organisation that isn’t trying to understand, work with, get involved with the web and social media won’t win in the long run.

Round-up: What the US election means for charities/marketing/nonprofits

Seemed to be a trend over the last few days as some great posts popped up about what the US election and in particular the Obama campaign means for marketing professionals, charities and nonprofit organisations. Here’s the best:

Seth Godin kicks off with a great take on what the elections meant for marketing professionals. He definitely believes that online is the place to be for campaigning.

Kivi was quick off the mark with what nonprofit organisations can learn marketing wise from the election. She focuses on the ability of the Obama to fundraise from a whole spectrum of people, small amounts building to one huge total. She also links through to the Getting Attention blog which has a good piece about what the election taught us about email marketing.

The Charity Place has a piece about what nonprofits can learn from the Obama campaign, and it’s more of the same. Engagement, make friends first and then ask for money – not the other way round. I think that’s an important one, build a connection and then ask for the money.

Tomorrow's News, Tomorrow's Journalists: If I had a million dollars to save journalism

The above was the question posed for the November debate on Tomorrow’s News, Tomorrow’s Journalists and I gave my answer as ‘I’d invest it in people’.

The post is here, or you can read it below:

First off, I’d rather have a million pounds (British Sterling) than dollars to save journalism with. But exchange rates aside, let’s get down to business.

My strategy would be to invest in people. Invest in getting journalists to do that saving. You can’t do things alone, you need a good team with good people. I’d probably shed some dead wood from the news room, maybe coax a few people to leave early and get some fresh blood in.

I’d keep the subs, but expand their role to include a lot of backroom stuff – like picture uploading, digital media production, video editing. I’d keep the print edition but I’d make it follow online’s lead. Maybe just have one good strong print edition per day, and throw everything into online.

I’d develop strong supplements based around local issues, and not be afraid of trying something new. I’d link these supplements with mini-sites online built around that issue.

I’d invest in training for my staff, I’d employ the Google technique of 10% time for my reporters. i.e. 10% to go off and cover what YOU want and what YOU think needs covering.

I’d put a bit of money towards having trainees in. Not expecting them to pay for everything. There would be a pot of money so that kids can come in and get experience, learn about being a journalist, in a good environment, and not be skint afterwards. You never know, they might even bring a good story in with them – and that’s got to be worth the money.

I’d invest in a CRM (customer relationship management) system for my newspaper, logging user comments, offering them personalised news updates, and beginning to build an idea of who my readers really are. So I know that Joe Bloggs in the North of the city responds well to this type of news. Then I have something to sell, I’ve got proof of effectiveness, readership and grabbing people’s attention.

So to sum up, good journalists, probably better paid, more of them, getting some 10% time, with a good online setup.

Twitter voter report – will we see it in the UK?

Been watching the twitter voter report tick over, it’s incredible. So much data. Will we see anything like this in the UK when the next general election rolls around? You can’t beat it for that ‘being there at the polls’ feeling.

While the world watches American politics, I got a knock on the door from my local councillor

Obama. McCain. Battleground state. Sarah Palin. Early voters. Record turnout. Robocalls. Twitter vote report. It’s all going off in American politics – but spare a thought for the British local councillor.

On a chilly night, I was watching the news and cooking my dinner and the doorbell went. I thought it was my girlfriend, as usual not bothering to use her keys, but instead it was my local councillor. I’ve just moved into the Sharoe Green area of Preston, Lancashire, and been here about four weeks. So while the world was focusing on America, my local councillor wanted to ask me about street lighting and crossing the busy road next to my house.

It was nice to be asked, give my view and the councillor looked like he gave a shit about what I was saying. He asked my opinion on a few other things and asked if there was anything else I could help with. We discussed housing/home buying (all the time him looking a bit cold, but still caring) and he gave me his card.

So, while the world gets wrapped up in the American elections and the outcome, spare a thought for the local councillors who are dealing with often small problems that have a big impact on local people’s lives. It’s also a lesson to politicians and journalists alike, get out there, talk to people and you’ll find out things. You can’t sit at a desk all day and expect it to come to you on a plate, or via the web, real people and real stories and issues are always on the doorstep.

Andy Dickinson made a good post about the value of journalists getting out onto the beat, and it’s a good one. While the social web allows you to interact with communities and find out issues on discussions forums, blogs etc – nothing will ever beat going to find a person and find a story and get opinions. People make stories after all.

The same goes for politicians. While we want them to be using emails, twitter, blogging etc – we still like to think that they are around on the streets, listening and making changes happen in the local community. Let’s hope that politicians carry on doing what my local councillor did. In this crazy age of global politics, raise a glass or virtual glass to the likes of Councillor E.P.Fazackerley.